Remark Holdings
Jun 24, 2008

HSW International, Inc. Launches China Web Site

ATLANTA, June 24, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- HSW International, Inc. (Nasdaq: HSWI), a developer and operator of Internet businesses focused on providing consumers in the world's emerging digital economies with locally relevant, high quality information, today announced that it has launched its Chinese-language website on schedule in June 2008.

The Chinese-language website, which is titled BoWenWang (, features more than 1,800 informational and educational articles from which have been localized and translated into Chinese from English by HSW International's Beijing-based staff. Looking ahead to the August start of the Beijing 2008 Olympic Games, BoWenWang also includes more than 300 original articles on the history, science and business aspects of the Olympics. The website's name BoWenWang references the Chinese idiom Bo Wen Qiang Ji, which means someone with wide learning and encyclopedic knowledge.

In addition to BoWenWang, HSW International operates the Portuguese-language website HowStuffWorks: ComoTudoFunciona ( based in Brazil. HSW International holds exclusive digital publishing rights in China and Brazil to existing and future content of the popular English-language website, which is owned by Discovery Communications, is an award-winning source of credible, unbiased, and easy-to-understand explanations of how the world actually works. HSW International's China and Brazil websites each feature more than one thousand articles from, and thousands of additional articles and videos are available for HSW International to publish under its license.

HSW International is in the early stages of business development and will continue to develop products, content and local marketing strategies in the world's emerging digital economies.

About HSW International, Inc.

HSW International, Inc. (Nasdaq: HSWI) develops and operates Internet businesses focused on providing consumers in the world's emerging digital economies with locally relevant, high quality information. The Company is headquartered in Atlanta and incorporated in Delaware. HSW International is the exclusive licensee for the translation and publication of certain content from HowStuffWorks, Inc. in China and Brazil.

Forward-Looking Statements

This press release contains "forward-looking statements," as defined in Section 27A of the Securities Act of 1993, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements may be in the future tense, and often include words such as "anticipate", "expect", "project", "believe", "plan", "estimate", "intend", "will" and "may". These statements are based on current expectations, but are subject to certain risks and uncertainties, many of which are difficult to predict and are beyond the control of HSW International. Relevant risks and uncertainties include those referenced in HSW International's filings with the SEC, including the registration statement on Form S-4, and include but are not limited to: general industry conditions and competition; general economic conditions, such as interest rate and currency exchange rate fluctuations; economic and industry conditions specific to China and Brazil, such as the state of the telecommunications and internet infrastructure in China and Brazil and uncertainty regarding protection of intellectual property in China and Brazil; challenges inherent in developing an online business in China and Brazil, including obtaining regulatory approvals and adjusting to changing political and economic policies; governmental laws and regulations, including unclear and changing laws and regulations related to the internet sector in China; restrictions on certain intellectual property under agreements with third parties. These risks and uncertainties could cause actual results to differ materially from those expressed in or implied by the forward-looking statements, and therefore should be carefully considered. HSW International assumes no obligation to update any forward-looking statements as a result of new information or future events or developments.

SOURCE HSW International, Inc.

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